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About Us

The Melbourne Magic Festival

The Melbourne Magic Festival casts its spell across the Northcote Town Hall from July 3 to 15 and promises to take you to the extreme end of visual theatre with over 300 performances of 65 different shows including top international guest magicians from all over the world!

The Melbourne Magic Festival is now officially recognized as the largest festival of its kind in the Southern Hemisphere and attracts magicians and magic fans from all over the country and beyond!

Have you ever seen someone LEVITATE right in front of your eyes? Would you like to be HYPNOTISED or have your MIND READ? Are you looking for a FAMILY FRIENDLY show that will appeal to all ages, or maybe an astonishing demonstrating of pure SLEIGHT OF HAND? How about LEARNING a trick or two yourself?

Be amazed as Melbourne becomes a magical hub in winter for 13 days only with special events, workshops, and live shows for everyone from child friendly to adults only.

In addition to over 60 magicians from all over Australia, the Festival is proud to welcome special international magic superstars – soon to be revealed!

The Melbourne Magic Festival was created in 2008 by The Australian Institute of Magic with the two-fold aim of giving Melbournians the opportunity to see world class performances of magic in a theatrical environment, and the chance for performers to create shows that express themselves as artists.

  • In 2008 there were 58 performances of 10 different shows seen by 3,200 people.
  • In 2009 there were 64 performances of 19 different shows seen by 4,000 people.
  • In 2010 there were 101 performances of 30 different shows seen by over 7,500 people.
  • In 2011 there were 136 performances of 37 different shows seen by over 9,000 people.
  • In 2012 there were 109 performances of 26 different shows seen by over 8,500 people.
  • In 2013 there were 175 performances of 40 different shows seen by over 9,500 people.
  • In 2014 there were 170 performances of 45 different shows seen by over 10,000 people
  • In 2015 we had over 250 shows and free events!

In fact, last year almost 50% of the shows SOLD OUT and most of the remainder were 80% FULL!

Amazing for an Arts Festival of any kind, but unbelievable when you realise that, for its first six years, The Melbourne Magic Festival was totally unfunded and produced by the performers themselves with no grants, subsidies or government assistance of any kind! 

Click here to meet The Melbourne Magic Festival Team

The Northcote Town Hall

We would especially like to acknowledge the support we have received from The Northcote Town Hall and their amazing staff! Together we have grown to create the ultimate winter school holiday event.

The Australian Institute of Magic (AIM) is dedicated to furthering the standard and reputation of Australian magicians both nationally and internationally and is the only FISM affiliated magic organisation in the Oceania region.

Our central location is in Melbourne, Victoria but we have members all over Australia.

We produce Magicians At Work, The Melbourne Magic Festival, AIM Juniors and run many regular lectures and workshops in conjunction with national and international performers.

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